Implementing effective real estate marketing ideas is very important if you want to be successful. It doesn’t matter if you are selling a small home or a large building that could be used for various types of businesses. Chances are you have though about various real estate marketing ideas that people have used in the past. Some of them may work for you but others won’t.
You need to make sure you don’t get yourself too wrapped up in any one real estate marketing idea though. Should that happen you may find that you are having a hard time moving the property. You may blame it on the location, the economy, or the price but it may all come down to the marketing for it not being effective. With the right marketing you can get that home or building sold in no time at all.
Things That Don’t Work
One of the main reasons why individuals and business owners decide to list their property with a real estate agency has to due with marketing. The owner of the property may be intimidated about such issues so they turn to those with experience. They know that some of the best real estate marketing ideas that a real estate agency have include posting the property online as well as listings in a newspaper and in their office.
All of those make sense as people will be turning to them for resources. However, the marketing ideas being used right now are not working at all. 98% of realtors would list their properties the following way:
o List the property on MLS or a local newspaper
o Put up a sign on the lawn of the home for sale with your picture and info
o Host an open house and wait for potential buyers and other agents to show up to see it
o Hope for an offer to be submitted when an offer comes in seal the deal
o Collect your commission once the paper work and title work has been finalized.
The problem is this strategy is just a small drop in the bucket on getting your listing sold in this real estate crisis. You have to think outside the box and you have to use proven marketing ideas that will turn this market to your advantage.
Real Estate Marketing Ideas That Work
The key to using successful real estate marketing ideas is to really think about what you want to accomplish. You will go about it differently for long term real estate business versus a one time effort. For example if you plan to have a healthy career in real estate you will wish to use the real estate marketing idea of using the internet to your advantage to gain expert status in your area. You want to become to the go to expert to buy or sell a home.
The days of personalized interactions aren’t a thing of the past. For on going marketing you can even set up a booth at various events. Have pictures of current listings and ask people to fill out information to contact them. You can even offer a drawing for a nice prize to entice them to sign up.
But the key is using the internet to your advantage and here’s how you do that. Offer potential clients something of value that they can use immediately to attract more listings and buyers. You can provide clients with a report on the current stages of your area, what’s working on getting a home sold, what’s working on getting the best price of a home etc.