Real estate marketing is a lot simpler than most Realtors
make it out to be. Some equate expensive products and
services with quality.
However, effective real estate marketing does not have to be
expensive, complicated, or sophisticated. Sometimes, plain,
simple, direct and to the point makes lasting impressions
that result in increased business opportunities and more
One of the most effective real estate marketing ideas
involves Expired Listings. If you’re newly licensed, new to
a community or simply looking for a way to increase your
business you should aggressively pursue them.
Expired Listings are plentiful and always easy to find. All
you have to do is look at your daily MLS updates.
If you make them a staple of your real estate marketing
efforts by pursuing them consistently you should be able
to develop a steady stream of prospects and a solid income
within 3 – 6 months, depending on your local market
Still, getting them is easier said than done. However, a
good real estate listing system can help set you apart from
other Realtors in a relatively short period of time.Below are some additional real estate marketing ideas.
1. Bumper stickers. Are you advertising yourself via bumper
stickers, yet? If not you’re missing out on a simple, cost
effective marketing strategy.
So, here’s the deal. It’s very simple. Have some bumper
stickers printed with your web site address and other
business information on it.
Ask your church, sorority, fraternity and/or other groups
you belong to to support you by placing them on their cars.
Many will be happy to help out, especially since it won’t
cost them anything to be supportive.
Also, make enough for family, friends and clients who are
happy with your services and willing to share how great they
think you are.
2. T – Shirts & Jackets. Real estate marketing via T -
shirts and jackets is not a new or novel idea, but how many
Realtors do you see advertising via this medium. Did you say
“none?” That’s what I thought.
So, have some t-shirts and jackets made with your web site
address and other business information on them. You, your
family and friends can wear them almost anywhere. Market
your business year round for a one time cost. When it’s too
cold for t-shirts wear the jacket.
3. Baseball Caps. Here’s another great way to get a lot of
Have some baseball caps made with your web site address and
other real estate business information on them. Heck, you
might as well spend a few more bucks and outfit your child’s
baseball team with them. It makes for great publicity and is
also a nice thing to do for kids!
Ask the parents for “quid pro quo” by asking them to place
your bumper stickers on their cars.
4. Envelopes, Stationary & Business Cards. These are the
mainstay of any real estate marketing campaign, and a must
for your marketing campaigns.
Make sure your web site address and other business
information is printed on all of your stationary, envelopes
and business cards. Leave a few wherever you go. Give them
out like candy, as they are doing nobody any good in your
5. Magnetic Signs. Automobile signs are the “meat and
potatoes” of real estate marketing of most serious agents.
If you don’t already have some get some. No,not the generic
ones that your Broker has laying around, but signs with your
name, web site address and other business information on
Place them on your car doors or roof. Take them off and
reattach them in different spots from time to time to avoid
fading your paint job.
6. Flyers. Print flyers with your web site address and other
business information on them. Keep some with you at all
times and hang on bulletin boards or simply lying around to
be picked up. It’s a great, inexpensive real estate
marketing idea that reaches a lot of people fast.
Print out a few hundred at a time and pay your kids to place
them on car windshields in grocery store and shopping center
parking lots on Saturday mornings.
7. Articles. Another real estate marketing idea is to write
articles. Writing articles is a great way to demonstrate
your expertise as a real estate professional while plugging
your real estate business. It’s also an inexpensive way to
increase your website ranking.