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Real Estate Marketing Ideas – Save Money, Save Time

Looking for real estate marketing ideas that can save you money and time? There are many affordable real estate marketing ideas using social media tools, word-of-mouth campaigns, and even marketing templates. Here are just a few.

Real estate marketing ideas dealing with online and print marketing are perhaps the easiest and most obvious. Make sure your business cards are updated with your social media profiles. Create free “schwag” items like pens or mugs and give them to clients and friends. Consider vanity plates for your car and focus on word of mouth campaigns everywhere you go. Keep in mind the weight a hand written card of appreciation or thanks carries in this digital age. Other simple solutions might include:

Sponsor a local event for charity
Host a local meetup or even a tweetup
Create a local business and resource guide

When it comes to email marketing, a few real estate marketing ideas you can do yourself include simple email campaigns offering tips and advice. Regular e-newsletters are a snap to put together with free online templates. Sending out flash birthday cards or seasonal greeting with your photo and contact information keeps you on the radar. In fact, seasonal homeowner reminders and safety tips is a great way to stay connected. One great avenue is to create “weekender tips” that include coupons to local attractions. Other options to consider:

Work with local businesses to co-brand an email offer (send to both your contact lists)
Invite people to a local event or free online Webinar for homeowners
Provide rate updates and information
Surveys or polls your clients and sharing the results with others

You can’t discuss real estate marketing ideas without addressing the blog and website aspect of your online presence. Consider creating an eBook that requires an email address for free download. This builds your subscription list. Podcast or video blogs on specific topics, especially when created in a series can be excellent attention grabbers. Client Q & A through a contact form in your sidebar is helpful and interactive. Make sure your Facebook, Twitter and other social media profiles are easy to find on your site. Be sure to respond to blog comments in a timely fashion and create an ongoing conversation therein. A few more real estate marketing ideas for your website or blog:

Offer a free IDX search tool
Host a contest with prizes from local businesses
Post articles about local businesses or interesting neighborhoods on your blog

Today marketing is all about social networking platforms. You must have a Facebook account for your business. Fill out the profile completely and thoroughly with good detail. Take some time on this as people will read it to get a feel for you and your business. Additionally consider:

Sending daily birthday wishes
Commenting or Liking 3-5 posts every day
Updating your status with something fun and valuable once a day
Post helpful and relevant resources, links and information
Create a happy client photo album with testimonials
Create animated slideshows or a photo album for listings

Twitter is a new entity to many us, but don’t let it scare you away from leveraging the awesome power of this tool. When it comes to great real estate marketing ideas, Twiiter is just beginning to realize its full potential. Start by creating a Twitter profile and use twitterlocal.net to connect with people in your area. You can easily find people you know using Twitter’s “Find People” feature. Then begin tweeting valuable useful and interesting information! Things like:

Homeowner tips (easy repairs, projects, upgrades)
Post funny experiences and stories (related to your niche)
Local market info, updates
List yourself on Twitter directories: NearbyTweets, WeFollow, etc.
Be the first one to tweet about breaking news
Mention local event information
Always tweet your blog posts
Feel free to occasionally mention your professional expertise and activities

Real Estate Marketing Ideas That Attracts Listings & Gets Properties Sold Fast

Implementing effective real estate marketing ideas is very important if you want to be successful. It doesn’t matter if you are selling a small home or a large building that could be used for various types of businesses. Chances are you have though about various real estate marketing ideas that people have used in the past. Some of them may work for you but others won’t.

You need to make sure you don’t get yourself too wrapped up in any one real estate marketing idea though. Should that happen you may find that you are having a hard time moving the property. You may blame it on the location, the economy, or the price but it may all come down to the marketing for it not being effective. With the right marketing you can get that home or building sold in no time at all.

Things That Don’t Work

One of the main reasons why individuals and business owners decide to list their property with a real estate agency has to due with marketing. The owner of the property may be intimidated about such issues so they turn to those with experience. They know that some of the best real estate marketing ideas that a real estate agency have include posting the property online as well as listings in a newspaper and in their office.

All of those make sense as people will be turning to them for resources. However, the marketing ideas being used right now are not working at all. 98% of realtors would list their properties the following way:

o List the property on MLS or a local newspaper
o Put up a sign on the lawn of the home for sale with your picture and info
o Host an open house and wait for potential buyers and other agents to show up to see it
o Hope for an offer to be submitted when an offer comes in seal the deal
o Collect your commission once the paper work and title work has been finalized.

The problem is this strategy is just a small drop in the bucket on getting your listing sold in this real estate crisis. You have to think outside the box and you have to use proven marketing ideas that will turn this market to your advantage.

Real Estate Marketing Ideas That Work

The key to using successful real estate marketing ideas is to really think about what you want to accomplish. You will go about it differently for long term real estate business versus a one time effort. For example if you plan to have a healthy career in real estate you will wish to use the real estate marketing idea of using the internet to your advantage to gain expert status in your area. You want to become to the go to expert to buy or sell a home.
The days of personalized interactions aren’t a thing of the past. For on going marketing you can even set up a booth at various events. Have pictures of current listings and ask people to fill out information to contact them. You can even offer a drawing for a nice prize to entice them to sign up.

But the key is using the internet to your advantage and here’s how you do that. Offer potential clients something of value that they can use immediately to attract more listings and buyers. You can provide clients with a report on the current stages of your area, what’s working on getting a home sold, what’s working on getting the best price of a home etc.

Money Making Real Estate Marketing Ideas

Real estate marketing is a lot simpler than most Realtors
make it out to be. Some equate expensive products and
services with quality.

However, effective real estate marketing does not have to be
expensive, complicated, or sophisticated. Sometimes, plain,
simple, direct and to the point makes lasting impressions
that result in increased business opportunities and more
income.

One of the most effective real estate marketing ideas
involves Expired Listings. If you’re newly licensed, new to
a community or simply looking for a way to increase your
business you should aggressively pursue them.

Expired Listings are plentiful and always easy to find. All
you have to do is look at your daily MLS updates.

If you make them a staple of your real estate marketing
efforts by pursuing them consistently you should be able
to develop a steady stream of prospects and a solid income
within 3 – 6 months, depending on your local market
conditions.

Still, getting them is easier said than done. However, a
good real estate listing system can help set you apart from
other Realtors in a relatively short period of time.Below are some additional real estate marketing ideas.

1. Bumper stickers. Are you advertising yourself via bumper
stickers, yet? If not you’re missing out on a simple, cost
effective marketing strategy.

So, here’s the deal. It’s very simple. Have some bumper
stickers printed with your web site address and other
business information on it.

Ask your church, sorority, fraternity and/or other groups
you belong to to support you by placing them on their cars.
Many will be happy to help out, especially since it won’t
cost them anything to be supportive.

Also, make enough for family, friends and clients who are
happy with your services and willing to share how great they
think you are.

2. T – Shirts & Jackets. Real estate marketing via T -
shirts and jackets is not a new or novel idea, but how many
Realtors do you see advertising via this medium. Did you say
“none?” That’s what I thought.

So, have some t-shirts and jackets made with your web site
address and other business information on them. You, your
family and friends can wear them almost anywhere. Market
your business year round for a one time cost. When it’s too
cold for t-shirts wear the jacket.

3. Baseball Caps. Here’s another great way to get a lot of
free advertising.

Have some baseball caps made with your web site address and
other real estate business information on them. Heck, you
might as well spend a few more bucks and outfit your child’s
baseball team with them. It makes for great publicity and is
also a nice thing to do for kids!

Ask the parents for “quid pro quo” by asking them to place
your bumper stickers on their cars.

4. Envelopes, Stationary & Business Cards. These are the
mainstay of any real estate marketing campaign, and a must
for your marketing campaigns.

Make sure your web site address and other business
information is printed on all of your stationary, envelopes
and business cards. Leave a few wherever you go. Give them
out like candy, as they are doing nobody any good in your
pockets.

5. Magnetic Signs. Automobile signs are the “meat and
potatoes” of real estate marketing of most serious agents.
If you don’t already have some get some. No,not the generic
ones that your Broker has laying around, but signs with your
name, web site address and other business information on
them.

Place them on your car doors or roof. Take them off and
reattach them in different spots from time to time to avoid
fading your paint job.

6. Flyers. Print flyers with your web site address and other
business information on them. Keep some with you at all
times and hang on bulletin boards or simply lying around to
be picked up. It’s a great, inexpensive real estate
marketing idea that reaches a lot of people fast.

Print out a few hundred at a time and pay your kids to place
them on car windshields in grocery store and shopping center
parking lots on Saturday mornings.

7. Articles. Another real estate marketing idea is to write
articles. Writing articles is a great way to demonstrate
your expertise as a real estate professional while plugging
your real estate business. It’s also an inexpensive way to
increase your website ranking.